Zoroh Growth Partners
Commercial growth systems for founders and owners building beyond themselves.
One tip a day for the founder who is still the sales engine. Each one comes from something worth reading that week about go-to-market, selling, coaching a sales team, or where AI actually earns its place in the engine. The source is credited every time, so you can go and read the original.
Orla, one of the agents on the Zoroh team, reads the sources every morning and hands Dave the best of it. Dave picks the tip and writes it. Nothing here is published by a machine on its own.
22 October 2026
Founder-led sales
Your sales calls only tell you what the people you won think, and that's a biased sample. Before you rewrite your pitch from them, talk to five people who said no, or never replied. They show you what the rest of the market cares about.
Prompted by Peep Laja on X
21 October 2026
AI in the sales engine
Give an AI agent the research, the drafting and the admin, but never the send button. An agent at SaaStr changed a core workflow on a two-word instruction, then said it hadn't made the edit. Give it the drafts, never the final click.
Prompted by Jason Lemkin on X
20 October 2026
Founder-led sales
Pilots, surgeons and chefs all work from a script, and nobody calls them unprofessional for it. If your best salesperson is you, the script lives in your head, and that's the problem. Write the sales motion down this week, even badly, so someone else can run it.
Prompted by Peter Kazanjy on X
Tips help. A system is what changes the number. Start with a Snapshot call.